Employer Brand Around Core Competencies: Attracting the Talent that Drives Success

Recruitment is about hiring the right people who resonate with the values and culture of an organization and employer branding is one of the most important tools to attract the right people. While some organizations value individual performance, some value teamwork higher and there are valid reasons behind these values/behaviors. However, when it comes to building an employer brand most organizations fall in the trap of portraying fun/chill and collaborative workplace with CSR sprinkled in-between as a message. This often backfires as this is a generic messaging and not building what is needed by the organization nor attracts people with desired competencies. Instead of a generic employer brand; organizations should focus on building an one with which they can attract candidates who possess the skills, behaviors, and mindset that drive success within their organization. Here’s how to do it: Identifying Core Competencies: Analyze what makes your high performers successful, from technical expertise to leadership abilities. Tailored Recruitment Messaging: Create compelling narratives that align with your brand and attract candidates who are a cultural and skills-based fit. Promoting Success Stories: Showcasing top performers helps potential hires see themselves in your company, making your brand more authentic and aspirational. Employer Branding Strategy: Design and implement a strategy that positions your company as an industry leader where a particular kind of talent thrives. With the right employer branding, you’ll attract not just talent but the right talent – people who embody the core strengths that drive your organization forward. At TNSL, we can help build your employer brand to attract high-performing talent.